Gimme just one weekend and I’ll give you a continuity offer you’ll love!
This is the most important lesson I can ever give you:
“If you have recurring bills, you need recurring income.”
These are constant and consistent. No matter how much revenue you make, the bills keep coming.
And they come on time. Every time.
If you only make money in “one-time income events” like launches, single-payment coaching/DFY offers, or courses…
… then you are fighting an uphill battle which you can’t actually win. Sure, you can kick the can down the road a bit, hustle your brains out month after month trying to keep your head above water, but eventually…
… eventually the neverending and recurring bills will overtake your ability to keep up.
Here is an obligatory screenshot from one of my Stripe accounts for this month (so far) that processes my monthly recurring revenue I generate from continuity offers:
All of that revenue came from these recurring customers:
The average spend per customer per month is $91.78… but that’s not how much I charge for my continuity in this business. That’s just the average someone spends per month. I explain this in more detail in the course + the strategy I used to get here.
But anyways, obligatory screenshots over…
Here’s what having recurring revenue like this means:
#1. I know exactly what my monthly expense cap can be.
If I have $81,509/month in recurring income, I know that I can afford $81,509/month in expenses no matter what else happens. That’s it. One number tells me what I can or can’t afford even if I don’t make another sale of anything else in my business.
I don’t have to guess. No crazy forecasting. No “hoping” I’ll be able to cover my expenses next month. I don’t have to rely on future sales hitting minimum quotas.
I know EXACTLY what my budget is by just looking at my recurring income. All I have to do is spend less than that number and I make profit.
I like it when business is that simple. Easier to manage.
#2. I can take time off and income still comes in.
I can spend a few days at the beginning of the month creating content for the membership or newsletter, then take the rest of the month off. That’s it. That’s my obligation to the offer.
Except I take it even one step further…
When I build out continuity, I want OTHER PEOPLE to create the content. Not me. I’m not a content machine (though I wish I was).
Instead, I have content contributors that run things for me.
And for that reason, I could turn off the entire rest of my business and the continuity would still be flowing. If ever, God forbid, I get too sick to run my company, it will be my continuity that keeps the lights on, the team paid, and food on my table.
Simple as that.
#3. Monthly continuity is scalable and sustainable.
They way I do it:
No increase in service load with each new customer (serving 10 and serving 10,000 is exactly the same)
Minimal interaction with customers (which I outsource anyways - I’ll show you how)
Etc. and etc.
It’s truthfully the only offer I can promote at will without having to worry about how it will affect team member workload, my workload, or stresses and strains on financials/costing etc.
The way I do it, we are adding 50 - 100 new members PER DAY into our continuity programs without having to do any additional marketing than what we already have running.
#4. Good continuity fills itself with members.
At first, getting subscribers/members into a continuity is an uphill battle.
Eventually though you hit a critical mass where there are so many members tell their friends, family, relatives etc. about “this cool little monthly program I’m in” that the growth pretty much takes care of itself.
Now, it’s not as simple as just tossing together some videos and saying “Hey, tell your friends I’m good at this.” No, no, no.
Like everything I try and teach, there is a very specific system that you need to deploy to turn current members into evangelists promoting your stuff.
If you do it then there comes a time where the continuity will grow itself.
It’s a rare thing to accomplish, but if you can pull it off it’s amazing.
Anyways, I could go on about all the benefits of continuity. I love it. It makes business incredibly sustainable, predictable, and fun to run because it relieves a lot of the problems most businesses suffer from (especially cash flow).
So, I’ve made a little course to help you get your continuity set up in a weekend worth of work…
(Save $400 If You Purchase Before November 5th, 2023)
I’ve developed this course following a simple implementation pathway.
The goal is for you to take this course, and within a weekend have a continuity program ready to launch.
I’ll show you how to launch, the strategies you can use to fill your membership, and even how I build 7-figure continuity offers.
There are 3 steps we’ll cover together in this course:
The type of continuity you build needs to fit your lifestyle AND business demands/needs.
In this part of the program that’s all we’re gonna focus on: Designing the right kind of continuity for whatever your goals might be.
Some of the topics we’ll cover:
Low ticket vs. high ticket continuity - which is right for you?
“What do I put in my continuity offer to make someone want to buy it?”
Why “less is more” especially when it comes to getting and keeping members
How to get other people to create content for your continuity program so you can get off the hamster wheel and run an actual business
“What should my continuity offer be about?”
How much work really needs to go into continuity offer content for people to feel they’ve gotten their money’s worth
By the end of Step 1 you’ll have a fully mapped out continuity offer that fits your personality, your skill levels, and the needs of your business.
I’ll cover the low-tech and simple way to launch.
No need to get overly technical at this point. Let’s make sales first and we can overcomplicate stuff later when we have more money than sense.
I’ll make this simple enough your Virtual Assistant/teenage kid could put it all together for you. That’s about as much as you need to worry about it.
Your goal isn’t to become a continuity tech expert, it’s to serve your customers and make them want to come back for more.
I’ll show you exactly what I do to launch new continuity programs.
I’ll show you how to sell your continuity evergreen, every day.
I’ll show you how to get a rush of sales all at once…
… and a slow but growing trickle of sales every day for years and years and years.
(Save $400 If You Purchase Before November 5th, 2023)
I’ll show you exactly how to scale any continuity (high-ticket or low-ticket) to 7-figures per year or more.
I’ll even give you the cost breakdowns so you know what kinds of margins to expect, timelines for how long something like this takes, and more.
This is more important than anyone talks about… getting your members to STICK with you.
I’ve seen behind the scenes, as a copywriter and marketing consultant, of some of the largest, most successful continuity offers in the world… and I’m gonna share with you how those programs (and my own) retain their buyers MUCH longer that average.
This alone is worth the price of the program if you know how valuable long term customers can be to your business.
I’ll show exactly what we’re doing here in Peaceful Profits to bring at least $100k/month in continuity revenue ($176k/month to be exact).
I’ll show you the offers, the why behind those offers, and much more.
This is gonna be an open book session where I show you exactly what we’re doing.
I don’t know about you, but I don’t actually have time to create content month after month…
Plus, I want to serve my customers BEYOND my own limits and capacity in knowledge.
So, in this bonus module I’ll share with you how I get other experts to contribute content, create community, and make my continuity the gold standard in every market I enter.
This is how you actually create “hands free” continuity.
It is what it says: I’ve done the work of coming up with all the ideas you’ll ever need!
You can combine, mix and match, or take them as they are. I cover every major niche and audience type in this list + I have a brief overview video where I walk you through many of them to help spark ideas for you.
Let me take you behind the scenes of one of my most profitable continuity offers I ever ran… a print newsletter.
We’ll look at how I sold it, what the issues looked like, how I came up with content, who I used a print and distributing company, and more.
This is a full, open book, behind-the-scenes look at my print newsletter business.
Now, before you run right into this program thinking it’s gonna cure all your business problems just by watching a few videos…
… let me lay out all the downsides of continuity, stuff I wish someone would have told me a long time ago:
In the program, I’ll show you what we do to grow our continuity offers into the thousands of subscribers per month, BUT…
… if your goal or plan is to launch a continuity offer and put like 15 people in it…
… I would recommend you focus your efforts elsewhere in your business.
The amount of work you do in continuity only makes sense if you are getting paid by lots and lots of people every single month. Otherwise, the return isn’t very good.
Which also means…
In fact, the first few weeks and maybe even months of launching a continuity program can be frustrating and cause you to question whether you should even continue or commit.
I’ve launched more than a dozen online continuity programs and the first part almost always makes me question whether it was worth it.
That’s because at first, you are doing work for only a few subscribers. Aka: working for very little money. Like, very little.
300 people paying you $30/month is almost nothing when you factor in taxes, your time, opportunity cost etc.
If you know what you are doing (I’ll show you what I do) then eventually you start hitting 1,000 subscribers… then 3,000 subscribers, then 5,000 subscribers and beyond!
Now the math starts getting interesting.
If you think this is gonna be happening overnight, I need to warn you against thinking that. It won’t even happen this month. It doesn’t take weeks to get to thousands of subscribers, it takes months or even years.
The most successful continuity offer owners are the ones who can stick with it long enough to get momentum and see breakthroughs.
Can you do that?
If so, I can help you put together a continuity you’ll love in just a weekend.
Per usual, this course is backed by a 100% money-back guarantee.
Try it for a year. If you hate it, email us and we’ll send you a refund.
(Save $400 If You Purchase Before November 5th, 2023)
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